The Good Food Cycle identifies 10 priority outcomes - informed by expert advice from departments across Government, the Food Strategy Advisory Board, workshops with interested charities and businesses, as well as members of the public from a Citizen Advisory Council - needed to tackle rising obesity, among other issues.      

Key outcomes of the plan include an improved food environment that supports healthier and more environmentally sustainable food sales and access for all to safe, affordable, healthy, convenient and appealing food options.     

The framework sets out the Government's vision for a modern food system, which sits at the heart of its Plan for Change.   

The Good Food Cycle builds on recent Government measures to curb diet-related health problems. Fresh partnerships with big food companies will see them share data on healthy food sales, creating more transparency and a level playing field across the industry.   

The new approach will help make sure healthier choices don't get squeezed off supermarket shelves by less nutritious options.   

Minister for health, Ashley Dalton, said: ‘The Good Food Cycle will be good for the health of our communities and help us curb the rising tide of cost and demand on the NHS.  

‘This builds on measures in our new 10-Year Health Plan to make the healthy choice the easy choice, including launching a world-first partnership with food manufacturers and retailers.

The Good Food Cycle will improve access to healthy, affordable food for families and give them the skills and support to cook and eat healthily.  

Cities like Bradford are already pioneering the kind of community-focused food initiatives that the Good Food Cycle strategy aims to scale up nationwide.    

Bradford's plans include ensuring primary school pupils get hands-on experience with growing, cooking and eating fresh food – directly supporting the strategy's goal of giving children the best start in life through better nutrition and food education. The city is also backing venues where citizens of all ages can cook and eat together, creating the kind of inclusive food spaces that help build stronger communities while celebrating local food culture.   

Cllr Sarah Ferriby, Bradford Council's portfolio holder for healthy people and places, said: ‘Having a clear direction on food policy is vital if we are to tackle some of the key issues that affect communities in our district, such as food poverty and obesity while also supporting our food producers and protecting our environment.  

‘This is why we worked closely with the district's Sustainable Food Partnership to launch our own food strategy last year.'