UCL economists at the Bloomsbury Policy Lab, in partnership with Gousto, have revealed the risk of diet-related conditions such as obesity, diabetes, and cardiovascular diseases is greatly increased by the frequent consumption of fast food.

Timo Boldt, founder and chief executive at Gousto, said: ‘We believe convenience shouldn't come at the expense of health. That's why we're calling for more consistent, accessible information across the food industry, so people can better understand what's really in the food they buy. By supporting clearer labelling and making cooking from scratch more accessible, we want to help households move away from a system that prioritises speed and profit over nutrition.'

Consumer research commissioned by Gousto shows a quarter (25%) of Brits made a New Years' resolution to give up their fast food consumption, however, by the end of the first weekend of 2026, nearly two-fifths (37%) had given up on the pledge.

To reveal the addictive tricks employed by the fast food industry, Gousto has partnered with registered dietitian Clare Thornton-Wood to create what could be considered the UK's most addictive burger, designed to hijack the brain's reward system. ‘The Big Secret' contains 165% of the recommended daily intake of salt, over triple the daily sugar limit and extremely high levels of saturated fat.