The ‘Right care right place' campaign will run across TV, radio, press and digital platforms to help ensure people can get the right care, while also reducing pressures on frontline health services.

Health secretary Neil Gray said: ‘Pressure on the healthcare system increases in winter months and the Right care right place campaign helps everyone know where they can go for advice or care for any health concerns during this busy period.

‘We are taking a range of measures to ensure our health service is as resilient as possible over the next few months and that our committed health and social care staff are supported.'

Nearly £1m in additional funding has been provided for the Scottish Ambulance Service to support enhancement of its clinical hub, the expansion of patient transport hubs and additional Hospital Ambulance Liaison Officers.

NHS 24 has also implemented a new call centre system to improve both staff and patient experience and £20m has been allocated for health board initiatives to increase social care capacity and relieve pressure on acute services.