County borough councillor and former cabinet member at Bridgend County Borough Council, Cllr Goode brings a wealth of experience from senior roles in communications and public affairs.

He has led high-profile campaigns and initiatives in organisations across the UK, including as Head of Terrence Higgins Trust Cymru, where he collaborated with Welsh Government to work towards ending HIV transmission in Wales.

Jonathan Morgan, chair of Cwm Taf Morgannwg University Health Board, said: 'Rhys brings a superb understanding of the challenges and opportunities in local government, and how we can all be better at working together to deliver more effective local health and care services to meet people's needs.

'I know he will make a great contribution to the board and I am looking forward to working with him.'

Cllr Goode said: ‘I know there are great opportunities to be found in strengthening the joint working between local authorities and health boards, providing our local communities with the services they need, when they need them.

‘I am looking forward to getting to work, along with Jonathan and the rest of the board in delivering CTM's objectives over the coming years.'