The ‘Building digital confidence' campaign aims to help people working in the sector gain a better understanding of how improved digital skills can deliver higher quality care and support.

In addition, the campaign hopes to make digital less daunting to people in all roles across social care and highlight the benefits of using digital technology in adult social care.

The campaign also aims to help the sector move closer to realising many of the Workforce Strategy for Adult Social Care's digital objectives.

Campaign content will feature across the Skills for Care website, social media, and other communication channels and will include blogs and real-life insights from digital technology experts and social care organisations who have effectively introduced digital ways of working.

Jane Brightman, director of workforce strategy at Skills for Care, said: ‘We hope this campaign boosts your digital confidence, whether it's through learning new skills, mentoring others, exploring a new piece of technology, or experimenting with artificial intelligence.

‘Remember, you don't need to be an expert to take advantage of digital opportunities - and don't worry, you won't break anything by pressing the wrong button.'