PocDoc partners with football club to bring healthcare to the community

Digital diagnostics company PocDoc has partnered with Ipswich Town and NHS Norfolk and Suffolk Integrated Care Board (NSICB) to target men’s health.

(c) PocDoc

(c) PocDoc

Held at Ipswich Town FC's Portman Road stadium on 15 April, the ‘Talking Men's Health' event brought together men aged 50 and over for an evening of education, awareness and on-the-spot health checks using PocDoc's flagship Healthy Heart Check. Over 100 people attended the event, with more than 20 health checks handed out to male participants over 50 to be completed at home.

Steve Roest, co-founder and chief executive of PocDoc, said: ‘There's real power in bringing healthcare into community spaces like Portman Road. Through our partnership with Ipswich Town Foundation and NHS Norfolk & Suffolk ICB, we've delivered an event that not only raises awareness but actively breaks down barriers - helping men access vital CVD checks in a setting where they feel comfortable and supported.

‘Initiatives like these leverage PocDoc's technology to deliver rapid, community-based testing at scale, enabling earlier intervention and ultimately helping to save lives.'

James Payne, head of community engagement at Ipswich Town Foundation, said: ‘We're delighted with the success of this event, with the response and attendance proof that men are more conscious of, and willing to talk about, their health.'

ROUNDTABLE: Why neighbourhood health's moment has arrived

ROUNDTABLE: Why neighbourhood health's moment has arrived

By Lee Peart 05 May 2026

There is a quiet but determined shift underway in how health and care services are imagined and delivered across England. No longer confined to hospitals or ...

THE BIG INTERVIEW: Hospitals in the home

By Lee Peart 05 May 2026

Clinical lead for virtual wards Dr Bushra Alam shares how NHS Greater Manchester ICB is leading the way in shifting care to the community through its Hospita...

What the 10-Year Health Plan means for tender submissions

27 April 2026

Executive Compass, a bid and tender writing specialist, examines how the introduction of Integrated Health Organisations (IHOs) will affect tender submission...


Popular articles by Lee Peart