The announcement comes as Breast Cancer Now reveals almost a third (29%) of women in England who regularly check their breasts do not feel confident to notice a change, while just over one in ten (11%) of those checking less than once a month say it's because they don't know what to look out for.
Minister for women's health and maternity, Baroness Merron, said: ‘As part of our Renewed Women's Health Strategy, we're joining forces with Breast Cancer Now to get trusted information directly to the women who need this support. That is exactly what the strategy set out to do – listening to women, meeting them where they are and helping them live healthier lives.'
One in five (20%) UK adults also say they are not confident they would know where to find trusted information about breast cancer if they had concerns.
One in seven women in the UK will be diagnosed with breast cancer during their lifetime and around 11,500 women still die from the disease each year. Caught early, at stage 1, almost 100% of people survive for at least five years. But when it's caught late, at stage 4, that drops to 32%.
Women will also be provided with better support after their treatment, including clear information to understand the possible signs of breast cancer returning or spreading and how to live a healthy lifestyle post breast cancer treatment.
Healthcare professionals will receive additional training, alongside a practical toolkit for healthcare teams, so they can provide the best possible advice to women adapting post-treatment.
