Twelve Obesity Pathway Innovation Programme projects in underserved communities are set to receive grant funding of up to £50m from Government and up to £35m from pharmaceutical company Lilly.
Science secretary Liz Kendall said: ‘These pioneering projects will meet people where they are – whether that is through a pharmacy round the corner, an app on their phone, or support in their own language. For a parent trying to give their child the best start, or someone who has struggled to access help for years, that can make all the difference.
‘The evidence these projects generate will help remove the barriers that have stopped too many people getting they help they need, shaping better health services in the future for every one of us.'
Secretary of state for health and social care James Murray said: ‘Obesity is an epidemic and we need bold action to end it now. These innovative projects will bring together the NHS, local partners and industry to test new ways of delivering obesity care that uses the latest technology and is closer to people's homes.
‘What we learn from these projects has the potential to help people across the country live healthier lives, underlining this Government's commitment to deliver the 10-Year Health Plan and shift healthcare from treatment to prevention and reduce long-term pressure on vital NHS services.'
